Hi, I’m Jeni – your executive brand partner without the overhead of a full-time hire.
As a marketing leader with 15 years of in-house experience scaling brands and teams, I love the intersection of data, technology, creativity, and taste. I’ve curated a background in marketing, journalism, design, events, and (most recently) AI to help your brand stand out in crowded markets in the short term, while compounding consumer trust in the long term.
Who I work with:
- Founders, CMOs, marketing leaders at growth-stage companies (B2B/B2C)
- Marketing teams struggling with messaging, alignment, consistency, etc.
- Companies investing in brand strategy (but perhaps not ready for a FTE)
Problems I solve:
- Inconsistent messaging that confuses customers and the market
- Disconnected customer experiences across channels and interactions
- Wasted agency spend on revisions, and/or ads that don’t resonate
- Disagreements about “what’s on brand” (or brand’s value to the business)
- Marketing activations (events, campaigns, swag) that get lost in the noise
What a typical brand strategy project looks like:
I start by identifying messaging gaps and misalignment between how your customers, marketing team, and executive team see your brand. This allows us to clarify what your company stands for, why it matters to customers, and how you show up across channels. I then provide creative direction, brand strategy, and/or coaching for your marketing team – ensuring campaigns, content, and design are on brand (read: making your ad spend more efficient). As a senior-level thought sparring partner and strategic advisor, I’ll help you unlock new ways of thinking, prep for board meetings, and measure what’s most important – giving you the confidence of knowing your brand is consistent, resonant, and effective.
What you can expect from working with me:
- Clearer messaging = more efficient ad spend and stronger inbound opps
- Unified story across channels = more awareness, recognition, trust in market
- Empowered team = better execution, fewer revision cycles, agency ROI
My areas of expertise:
- Brand strategy, architecture and messaging
- Enterprise creative direction and visual identity
- Communications, exec thought leadership, PR strategy
- Scaling content, social, ABM and events to drive pipeline
- Cross-functional collaboration and team mentorship
- Marketing budget management and brand measurement
What I believe in:
- Critical thinking, continuous learning and innovation
- Empathetic and authentic leadership, psychological safety
- Validating creative intuition and POV with data and insights
If this sounds like what you’re looking for – let’s chat!
Jeni Bishop 