Hi, I’m Jeni – a brand strategist and marketing leader with 15 years of experience scaling brands and teams.

I love the intersection of data, technology, creativity, and taste – and I’ve curated a multi-passionate career across marketing, journalism, design, events, and AI to help brands stand out in crowded markets while compounding consumer trust.

i typically work with Founders, CMOs, marketing leaders at growth-stage tech companies, alongside their Marketing teams who need support with messaging, alignment, and consistency.

Problems I solve:

• Inconsistent messaging that confuses customers and the market
• Disconnected customer experiences across channels and interactions
• Wasted agency spend on revisions, and/or ads that don’t resonate
• Disagreements about “what’s on brand” (or brand’s value to the business)
• Marketing activations (events, campaigns, swag) that get lost in the noise

What a typical brand strategy project looks like:

I start by identifying messaging gaps and misalignment between how your customers, marketing team, and executive team see your brand. This allows us to clarify what your company stands for, why it matters to customers, and how you show up across channels. I then provide creative direction, brand strategy, and/or coaching for your marketing team – ensuring campaigns, content, and design are on brand (read: making your ad spend more efficient). As a senior-level thought partner and strategic advisor, I’ll help you unlock new ways of thinking, prep for board meetings, and measure what’s most important – giving you the confidence of knowing your brand is consistent, resonant, and effective.

What you can expect from working with me:

• Clearer messaging (more efficient ad spend, stronger inbound)
• A unified brand story (more awareness, recognition, trust in market)
• An empowered team (better execution, fewer revision cycles, agency ROI)

My areas of expertise:

• Brand strategy, architecture and messaging
• Enterprise creative direction and visual identity
• Communications, exec thought leadership, PR strategy
• Scaling content, social, ABM and events to drive pipeline
• Cross-functional collaboration and team mentorship
• Marketing budget management and brand measurement
• swag, merch and activations – check out my substack

What I believe in:

• Critical thinking, continuous learning and innovation
• Empathetic and authentic leadership, psychological safety
• Validating creative intuition and POV with data and insights

some of the Brands i’ve worked with:

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If any of this sounds like what you’re looking for – let’s chat!